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IBM

Data the New Natural Resource

This resource is published by IBM

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The vast increase in dark data—all of the unstructured data from the Internet, social media, voice and information from connected devices—is overwhelming many executives and leaving them completely unprepared for the challenges their businesses face.

The smartest executives focus on making sense of the data they already have versus trying to capture more of it. Aim to find insights, behaviors and buying patterns in the data you have, rather than just trying to capture more leads and email addresses.

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Related categories
Strategic Marketing, Marketing Analytics, Marketing Technology, Market Research, Marketing Data, Marketing Campaigns, Cross Channel, Customer Data, Market Research, Marketing Insights, Marketing Metrics, Peer Influence, Marketing Strategy, Customer Analytics, Customer Relationship, Consumer Analytics, Data Mining, Digital Marketing, Online Marketing, Data-Driven Marketing, Targeting, Display Advertising, B2B, Marketing Innovation, Collaboration, Adaptation, Technology, Marketing Technology, Modern Marketing, Segmentation, Marketing, Strategic Marketing, Responsive Design, Measurement, Content Marketing, Multi-channel Marketing, Online Marketing, Web Conversion

 

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