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Adobe

The Marketing Value of Marketing Automation

This resource is published by Adobe

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Six ways marketing automation helps prove value and drive success.

As a marketer, digital transformation has changed how you do your job. And what customers expect from your efforts.

Marketing automation can help you address each of these challenges by giving you the power to scale programs, deliver personalised and targeted content to customers, align your internal teams with integrated technology, and measure the impact of your efforts across channels.

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Related categories
Marketing Analytics , Marketing Technology, Marketing Strategy, Customer Analytics , Customer Relationship, Consumer Analytics, Data Mining, Digital Marketing , Online Marketing, Data-Driven Marketing , Targeting, Display Advertising , B2B, Marketing Innovation, Collaboration, Adaptation, Technology , Marketing Technology, Modern Marketing, Segmentation, Marketing Automation, Marketing Automation, Content Marketing, Marketing Strategy, Marketing software, Inbound Marketing, Digital Marketing

 

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