One of your biggest opportunities to deliver a superior experience is through customer service, and traditional CRM just isn’t cutting it anymore. In this eBook, Farrell Hough, Senior VP Customer Workflow Products at ServiceNow, discusses the need for purpose-built customer engagement technology and processes that go far beyond call-logging to set your company apart from the competition.
Read the eBook to learn:
How traditional CRMs are not meant to serve customers effectively
The advantages of end-to-end solutions for seamless quality experiences