funnel.io is a Stockholm-based analytics company founded by Fredrik Skantze. Funnel is a tool that pulls in cost data across all advertising channels where you spend money and combines it with goals and transactions. Automating this process saves many hours of manual data collection and Excel processing, but more importantly increases return on advertising spend.
Funnel’s usefulness is rooted in an attribute carried by cloud-hosted software – its ability to put all your data in one secure online location, and keeps it organize for easy access and search. And like many easy to use online platforms, no coding or technical expertise is required for you to generate insightful reports, gather metrics, or come up with KPIs. These are all taken cared of by the software.