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2024 Digital Trends — Data and Insights in Focus

Published by Adobe

We surveyed over 6,500 marketers and CX professionals to learn about their data management strategies and how they’re extracting value from that data.

Check out the 2024 Digital Trends — Data and Insights in Focus report for a closer look at how businesses are investing in data management and the business value they gain from it. You’ll also learn:

  • Why customer data management technology is the top priority investment senior executives will make in 2024.
  • Why 41% of senior executives believe unifying data will have a significant impact on business.
  • Why 87% of organisations with highly effective customer data systems deliver digital CX that meets or exceeds customer needs, nearly twice the number of those with poor customer data systems.

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Related Categories Analytics, Visual Analytics, Data Analytics, Predictive Analytics, Artificial Intelligence, Machine Learning Models, AI in Business, Business Analytics, Environmental, Social Governance Analytics (ESG), Supply Chain Resilience, Employee Well-being Technology, Hybrid Work Solutions, Digital Twins in Enterprise

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